Jordan P. Anderson
Head of Video for AI companies.
I help AI companies explain what they do, launch what they build, and turn video into a real strategic function.
That is the clearest version.
The broader truth is that I work at the intersection of creative direction, production leadership, editorial judgment, and in-house team building. I am usually at my best when a company has real momentum, a real product, and a gap between what it is building and how clearly the market feels it.
I do not think of video as a content bucket. I think of it as a trust system.
Good video can make a product easier to understand. It can make a launch feel bigger. It can turn customer proof into something people actually believe. It can give a company a higher standard for how it presents itself.
That is the work I like.
What I do
I usually help companies in four ways.
1. Product storytelling
A lot of AI products are powerful and hard to explain at the same time. I help turn complexity into clear, watchable video through launch films, feature videos, explainers, host-led pieces, and editorial work that makes the product easier to follow.
2. Launch leadership
Most launches do not fail because the camera was bad. They fail because the thinking was thin. I help shape launches so they feel coherent, intentional, and worth paying attention to.
3. Customer proof
I care a lot about customer stories. Not the weak version where someone says nice things into a camera. The stronger version where a customer story becomes proof, texture, and trust for the whole company.
4. Building the machine
A real Head of Video is not just there to ship the next asset. The job is also to build the system behind the work: workflows, standards, review structure, contractor networks, creative templates, and the bar the team uses going forward.
Where I've done this
Circle
At Circle, I own video strategy and production for brand and customer storytelling.
I directed Circle's Times Square campaign, led a 20-person film crew on a $42K multi-day shoot, flew in VIP customers, and helped deliver 8 short social cuts within 48 hours.
I also built Circle's in-house video department from scratch, recruited and developed a 3-person core team plus 25+ nationwide contractors, and launched Circle's first customer documentary series, producing 10 films in year one.
I regularly serve as the on-camera host for major feature launches and product explainers.
SamCart
At SamCart, I worked as Creative Director.
I produced and hosted long-form YouTube shows that grew the channel from 12,000 to 30,000 subscribers in 15 months.
I directed the CheckoutOS keynote and brand films tied to $750,000 in 10 days, and I created webinars and livestreams that drove more than 50,000 targeted leads and more than $50 million in GMV for the platform.
Entrepreneurial work
I have also built and sold my own products.
I launched an online course business that reached $153,000 in gross sales within 11 months, optimized more than $50,000 in paid social spend, and increased average order value by 93 percent for an online store.
That experience changed how I think. I care about taste. I care about clarity. I care about craft. But I also care about whether the work is useful, whether it earns trust, and whether it helps the business.
Who I'm best for
I'm best for AI-native companies, product-led software companies, founder-led teams with momentum, internal marketing teams that need senior video leadership, and companies that want stronger launches, stronger customer proof, and a more coherent public story.
I am not trying to be a broad content creator or a generic freelance editor for every category under the sun. The fit is tighter than that.
The best fit is a company that wants someone who can think like a creative leader, operate like a builder, and stay close enough to the work to keep the standard high.
What companies are really hiring me for
Most companies are not really hiring me to make videos. They are hiring me to make the company easier to understand, make launches feel bigger and more coherent, turn customer proof into high-trust storytelling, build a real in-house video function, raise the bar on taste, clarity, and execution, and create assets that help brand, product, and growth at the same time.