Thinking

Notes on producing, launches, and what actually makes a shoot day work.

How to Build an In-House Video Function

How to Film in Times Square - Budget, Permits, and Production Guide

What I Learned Building Video at Circle

What Kind of Companies I Work Best With

What I Learned Driving Growth at SamCart

What Makes a Strong Head of Video Candidate

Building an AI-Native Video Team

Why Video Is Now a Product Problem

Software Brand Video Should Not Sound Like Marketing

What Creative Direction Looks Like in Video

The Best Launch Films Create Belief

How to Make B2B Video Feel Expensive

Why Software Companies Need a Video System, Not Random Videos

Most Product Videos Explain Too Much

AI Companies Still Need Taste

What a Head of Video Actually Does

Taste Is a Strategy, Not a Vibe

The Best Product Videos Don't Start With Video