About
Video producer. I act as the production company behind studios and agencies that already won the work.
- Company
- Valley Films, LLC. Contracts crew, carries production insurance, holds and reconciles budgets.
- Markets
- San Francisco and New York mostly. Los Angeles and Boston regularly. Anywhere else in the US on request.
- Typical job
- One to three shoot days. Crews from three people to a 20-person set.
I am a video producer. Most of the time I act as the production company behind a studio or agency that already won the work.
You keep the creative and the client. I contract the crew, carry the insurance, hold the budget, and run the shoot day. Your client never has to know I exist, and that is the point.
Some jobs I direct. Some I host on camera. But the thing people actually hire me for is taking a date, a city, and a budget and returning a finished film without anyone having to worry about the day.
How the business works
Everything runs through Valley Films, LLC. On most jobs the company is the production company of record. It contracts the crew, binds production insurance, holds and reconciles the budget, and carries the risk. One point of contact, one invoice, and the studio stays out of vendor management entirely.
When a client is already the production company and just needs a producer on the ground, I work as a line producer on day rates and stay out of their paperwork.
Nobody hires an LLC. They hire a person. The company exists so the person can take on real productions without the client absorbing the exposure.
The crew network
The reason I can work outside my home city is a rolodex of roughly 120 vetted crew and vendor contacts across New York, San Francisco, Boston, and Los Angeles. Camera, grip, electric, sound, hair and makeup, rental houses, studios, locations, and a production insurance broker who answers the phone at 11pm.
When a job lands I am calling people I have already worked with. That is the whole trick, and it is why being based outside Washington, DC has never decided a job.
Track record
Circle
I built the in-house video department from nothing. Recruited and developed a three-person core team plus more than 25 contractors nationwide, and launched the customer documentary series that produced ten films in its first year.
I directed the Times Square campaign across three permitted locations, ran a 20-person set, and delivered two social films plus 30 to 40 edited photo selects inside a 24 hour turnaround.
I also host on camera for feature launches and product explainers.
SamCart
Creative Director. Produced and hosted the long-form YouTube show that took the channel from 12,000 to 30,000 subscribers in 15 months, and directed keynote and brand work tied to a $750K launch in 10 days.
Before that
I built and sold my own products, including an online course business that hit six figures in 11 months. I learned paid acquisition by spending real money on it. That is why I care whether a film works, not just whether it looks good.
What I do not do
I am not a general-purpose video vendor. I do not do weddings, events for their own sake, or high-volume social content at low margin. The fit is tighter than that, and saying so saves us both a call.