Circle Times Square Campaign

What this project was

Circle took over Times Square and turned it into a real brand moment. This was not just a billboard placement. It was a campaign moment, a customer moment, and a content moment all at once. The job was to capture the energy of the event, make the company look bigger and more alive, and turn a high-visibility brand activation into a library of usable storytelling assets.

What the company needed

The campaign needed more than pretty footage. Circle needed work that could document the moment, make the brand feel larger than a single event, feature real customers in a way that felt earned, and feed social quickly while the moment still mattered. The speed requirement mattered. So did the standard.

What I owned

• Directed the shoot
• Led a 20-person film crew
• Shaped the production plan
• Flew in VIP customers
• Oversaw story capture and post workflow
• Pushed fast-turn delivery

What mattered in the work

The hard part was balancing scale with humanity. A Times Square activation can easily turn into empty spectacle. The better version was to keep the scale, but make the moment feel social, lived-in, and tied to the customers who actually made the brand worth celebrating. That required judgment in what to capture, what to prioritize, and how to cut it quickly without making it feel rushed.

Outcome and proof

• This was a $42K multi-day shoot.
• The team delivered 8 short social cuts within 48 hours.
• The work helped Circle turn a one-time brand moment into a broader trust and awareness asset.

What this project proves

This project shows that Jordan can lead a high-visibility production, direct a large crew, work fast under real pressure, and turn a brand event into usable company storytelling. That is Head of Video work because the job was creative leadership, coordination, standards, and judgment.